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US Sales of Cosmeceuticals Approach $10 Billion

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By: TOM BRANNA

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• Cosmeceuticals marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers, according to “Cosmeceuticals in the US,” a new released research report from Packaged Facts. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession, but the going could have been tougher were it not for cosmeceuticals’ “little luxury” appeal and bang-for-the-buck ability to deliver curative and pre...

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